Association of Applied Performance Psychology

  • Applied Performance Psychology
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'Today’s athlete and coach need to be equipped with appropriate psychological tools to attain optimal individual and team performance. There are few – if any – more experienced and knowledgeable than Dr. Bruce Lawrie to guide an athlete and coach through this minefield. I have worked with Bruce on several occasions, and have been impressed by his depth of wisdom, patience, and delivery in the area of Winning and Performance Sports Psychology. Bruce’s input has undoubtedly helped me and several of the Olympic champions under my guidance, over a period of numerous Olympics and World Championships.’

Statement from: Bill Sweetenham coach at five Olympic Games, coached 27 medallists at the Olympic Games and World Championships and nine world record holders.

‘As a coach to elite swimmers, I have endeavoured to find a robust and practical way to develop the mental toughness of my swimmers for the last two decades. Dr. Bruce Lawrie and the Association of Applied Performance Psychology has given me what I believe is the best tool I have ever had the privilege of using in this area. One that is practical, easy to understand and eminently useable in the daily training environment and the arena of competition. A great resource that can make The Difference!’

Mark Rose - Head Coach to City of Manchester and Coach to multiple Olympians, Paralympic champions and over 100 national record holders.

Mark Rose is available to provide feedback of his coaches and swimmers experience with Applied Performance Psychology training. Contact:

"The modern day Performance athlete is now heavily reliant on a team of experts around them, all providing input into the coach-athlete relationship, that which is seeking those marginal gains that become ever-increasingly difficult to acquire as the athlete progresses. One significant area of relative unexplored gain is that of psychology. And why? It is often because coaches don't understand it and fear it and are unwilling to allow others into the fold. But in Dr Bruce Lawrie we have discovered a leader in a very discrete number of psychologists. One who understands the coach, because he have been one. One who understands the relationship, because he has been there. And one who has such a depth and breadth to their knowledge across a range of psychological fields that an answer or a method is readily available. And this is rare. And on this basis, I cannot endorse him or his work highly enough".

Dr Jon Rudd, Ireland National Performance Director (Swimming & Diving) - 2020

"We recognise Dr Bruce Lawrie's contributions to the Swimming in Australia Journal and his overall contribution to sport as a significant positive opportunity that will help coaches, teachers and athletes perform better, unlock their potential and reach their goals. We are fortunate that Dr Lawrie is sharing his knowledge and experience with us."

Gary Toner Executive Officer at Swim Australia

'Most coaches, including myself, recognize the importance of the psychological elements of training, and I view the establishment of the Association of Applied Performance Psychology as an invaluable component in the ongoing development of athletes at all levels of performance. Dr. Bruce Lawrie with his many years of coaching experience, is eminently qualified to address this much-needed, and long overdue element.’

Jan Prins, Ph.D. Director, Aquatic Research Laboratory, University of Hawaii, Honolulu, Hawaii, U.S.A. Former Olympic, Paralympic, and U.S. Division I University Swimming Coach.

Valued feedback about my 4-C Self Talk Management Tool - from International Sports Psychology Researcher Antonis Hatzigeorgiadis, Professor, University of Thessaly:

Dr Bruce Lawrie has provided an applied model for understanding and regulating athletes’ self-talk. The model comprises four steps that will help athletes and practitioners identify athletes’ dysfunctional self-talk, and subsequently challenge and rationalise it, to eventually enable athletes to regulate and use self-talk for their benefit. You will find the model easy to follow, through examples, and apply, through guidelines and worksheets. With practice, I’m sure that athletes will gradually succeed to optimise their self-talk in training and competition.

‘I found my contact with Dr. Lawrie, Director Association of Applied Performance Psychology, both inspiring, and exceptionally informative. Dr. Lawrie uses solid evidence-based techniques as key to enabling individuals, teams, and groups to reach their goals for achieving success. His consulting strategies are practical and particularly suited to helping individuals effectively cope with sport, academic and life challenges. I look forward to working with Dr. Lawrie, whom I have engaged to work directly with my students.’

Mengzhen Lim, Psychology Lecturer, University Purtra Malaysia (UPM), Malaysia.